Ensuring safe and responsible AI for enterprises
AI has potential to transform how we create and collaborate, and it must be evolved responsibly. Our generative AI platform is designed to meet enterprise safety needs with strong controls, guidelines, and monitoring to mitigate misuse.
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Typeface Safe
Our comprehensive safety and trust framework
Trusted platform
Supports leading enterprise solutions with stringent standards
Enterprise trust Industry recognition
Human in the loop
Using feedback and reporting tools for content quality and accuracy
Feedback Brand alignment Scoring
Brand governance
Grounded in your data for brand control and ownership
Brand kit Audiences Fine-tuned models
Secure & safe AI
Ensures secure, private, and responsible content workflows
Content isolation Responsible AI C2PA
Safe models
Developed with enterprise models with strong guardrails
Best-in-class models Inherited trust
Typeface uses a layered security approach with multiple checks and balances to safeguard customers against different safety and security concerns, ensuring all aspects of generative AI use meet high ethical standards and building a foundation of trust in every interaction.
A focus on responsible AI
Input filtering
Ensure safe use and content ownership
Our AI models start by blocking prompts that don't meet our content guidelines, preventing the spread of inappropriate or harmful material. Your prompts, data, and outputs remain private with no sharing with third parties or models.
Output integrity
Mitigate harmful outputs
Our system further reviews AI outputs to ensure they align with our AI safety standards. We prevent displaying any content that doesn’t pass, reinforcing our commitment to delivering safe AI-generated content.
Content authenticity
Promote transparency around the use of AI
We implemented the C2PA standard to certify the source and history of the content generated by Typeface. Embedding credentials in the content lets users easily recognize AI-created materials, helping combat misinformation and increase transparency.
White paper
Expert guide on GenAI enterprise safety
Get a framework for keeping your AI use trustworthy and safe and practical considerations regarding the implementation of generative AI solutions.
Acceptable use policy
How we employ ethical AI use
Our commitment to safe AI ensures that customers can present their offerings in a positive manner. Through our AI Acceptable Use Policy, we provide the guardrails to uphold ethical standards and provide businesses a safe platform to amplify their brand values.
Trusted by industry leaders
“Typeface’s investment in responsible AI sets a standard for how Salesforce partners can apply industry-leading approaches to safely building generative AI products. We’re grateful to the Typeface team for a great partnership and for prioritizing the safety of our joint customers.”
Rob Katz
VP, Product Management, Responsible AI & Tech
Salesforce
Frequently asked questions
What is responsible AI?
Responsible AI is AI that is aligned with human intentions and values. It is an important area of AI governance that keeps AI systems safe, trustworthy, and unbiased.
How will using responsible AI benefit my business?
Implementing responsible AI protects your brand against harmful content, including toxicity and misinformation, ensuring your content generation remains aligned with brand integrity and builds trust.
What guardrails for content safety and responsible AI does Typeface implement?
Typeface employs stringent content safety measures including prompt filtering, post-generation output filtering, and monitoring tools to detect abuse. We developed an AI Acceptable Use Policy and our in-house Responsible AI team ensures content generation respects brand values.
How does customer data inform Typeface’s brand-trained AI?
By incorporating your content, brand assets, and business data, Typeface fine-tunes AI models to produce content that authentically represents your brand and engages your audience.
Are my unique AI models shared with other customers?
Your custom AI models and data are hosted in a dedicated, secure environment, ensuring they remain private to your organization and are not shared with other customers or third parties.
Who owns the inputs, prompts, and outputs from Typeface?
Enterprises maintain complete ownership and control over their input assets, prompts, and the output content generated with Typeface.
Will a third party have rights to my prompts, assets, or output content?
No. All input, assets and output are fully owned by the customer.
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